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INFORMATION TEXT AS PER THE LAW ON PROTECTION OF PERSONAL DATA

 

This Information Text as per the Law on Protection of Personal Data ("Information Text") has been issued by Yemek Sepeti Elektronik İletişim Perakende Gıda Lojistik A.Ş. ("Yemeksepeti"), in its capacity as the data controller, in order to inform Yemeksepeti users and make explanations on the processing of their personal data by Yemeksepeti in accordance with the Law on Protection of Personal Data numbered 6698 ("Law").

 

You may access more detailed information on the processing of the personal data that you share with Yemeksepeti, through Yemeksepeti Personal Data Protection and Privacy Policy (PDP) from our home page.

 

1.  Personal Data Collected

The data you have shared under your legal relationship with Yemeksepeti has been classified in the categories of Profile (Identity), Contact, Location, Transaction, Transaction Security, Financial, Marketing, and Demand/Complaint Management.

 

Personal data relating to the race, ethnic origin, political opinion, philosophical belief, religion, sect or other belief, clothing, membership to associations, foundations or trade-unions, health, sexual life, convictions, and security measures, and biometric and genetic data is sensitive personal data. Yemeksepeti never collects or processes your sensitive personal data. We do not ask you to share this kind of data. Please do not share your sensitive personal data by any interaction means under your relationship with Yemeksepeti.

 

2.  Purpose of Processing of Personal Data

Your personal data specified above will be processed for the following purposes and to be limited to the same.

 

i.     Executing the agreement on the services provided by the Company;

  • Delivering your order
  • Executing the agreement you have concluded with Yemeksepeti
  • Following up the other processes of the agreement

 

ii.     Planning and conducting the activities necessary for the increase of user experience and for the presentation and promotion of the products and services offered by the Company to the relevant persons by customizing them according to the taste, usage habits and needs of the relevant persons;

  • Planning and/or conducting user satisfaction activities
  • Planning and conducting market research activities for sales and marketing of products and services
  • Planning and conducting marketing processes of products and/or services
  • Planning and conducting relevant processes to get maximum benefit from the products or services offered by the Company, and making instant notifications by Yemeksepeti, targeting by identifying user habits, profiling and analyzing, offering you discounted campaigns, providing you with customized content, digital marketing, targeting, on-site remarketing, and advertising accordingly
  • Planning and conducting sales, marketing, and optimization processes to improve user experience
  • Conducting optimization activities to evaluate, analyze, and improve user experience related to the advertisements made to you under the planning and improvement of the processes related to the Company's business and strategies
  • Conducting market research and surveys for the planning and conduct of the market research activities for sales and marketing of the products and services offered by the Company

 

iii.     Allowing our business units to carry out the necessary procedures to make the relevant persons benefit from the products and services offered by the Company, and conducting the related business processes;

  • Planning and conducting sales processes of products and/or services
  • Planning and/or conducting the activities regarding after-sales support services
  • Planning and conducting the user relations management processes
  • Following up user demands and/or complaints
  • Following up contractual processed and/or legal demands

 

iv.     Ensuring the legal, technical, and commercial occupational safety of the Company and any persons who have business relationships with the Company;

  • Planning and conducting the Company audit activities
  • Planning and conducting the operational activities necessary for ensuring that the activities of the Company are carried out in accordance with the Company's procedures and/or respective legislation
  • Assuring the security of the Company's operations
  • Ensuring that the data is accurate and up-to-date
  • Providing information to authorized agencies as a requirement of the legislation

 

v.    Carrying out the necessary works by our respective business units and the related business processes in order to realize the commercial activities performed by the Company;

  • Planning, auditing, and conducting information security processes
  • Establishing and managing the information technologies infrastructure
  • Following up the finance and/or accounting affairs
  • Following up the legal affairs
  • Planning and/or conducting the activities regarding the efficiency/productivity and/or appropriateness analysis of business activities
  • Planning and conducting business activities
  • Planning and conducting corporate communication activities
  • Planning and conducting logistics activities
  • Planning and conducting production and/or operational processes
  • Preventing fraudulent activities

 

vi.    Planning and conducting the commercial and/or business strategies of the Company;

  • Managing the relationships with business partners and/or suppliers
  • Conducting strategic planning activities
  • Planning and following up the performance evaluation processes of business partners and/or suppliers
  • Planning the processes regarding the business and strategies of the Company
  • Planning and conducting the performance management processes

 

3.  Method and Legal Basis of Collecting Personal Data

Your personal data is collected by Yemeksepeti in electronic media through the channels such as e-mail, respective websites, and mobile application, and social media accounts that you have allowed Yemeksepeti to access, and though the call center or by physical means such as mail/cargo.

 

Your personal data may be processed based on the following legal basis, set forth in Article 5 of the Law, for the purposes specified in Article 2 of this Information Text:

 

When it is clearly stipulated in laws: iii, iv, v

 

When it is required to process your personal data to the extent personal data is directly related to the conclusion or execution of the contract with you: i, iii, v

 

When it is mandatory to fulfill our legal obligations: iii, iv, v

 

When it is made public by you (to the extent it complies with your purpose of making public): ii, iii

 

When the processing of your personal data is mandatory for the establishment, exercise, or protection of any right: iii, iv, v

 

When it is mandatory for our legitimate interests, provided that your fundamental rights and freedoms are not prejudiced: ii, iii, iv, v, iv

 

4.  Parties to whom Personal Data may be Transferred and Purpose of Transfer

Your personal data collected by Yemeksepeti may be shared with our domestic affiliates, shareholders, business partners, competent public authorities, and natural persons for the purposes detailed in Article 2 of the Information Text above and based on the legal basis stated in Article 3, in accordance with Article 8 of the Law. For the same purposes and so as to be limited to the same, your personal data may be shared with our affiliates, shareholders, and business partners abroad based on your explicit consent and in accordance with Article 9 of the Law.

 

5.  Your Rights Regarding Your Personal Data

As per Article 11 of the Law, you are accorded the following rights regarding your personal data:

  • To learn whether your personal data is processed or not;
  • To request information in case your personal data has been processed;
  • To find out the reason for processing of the personal data and whether this has been used properly for that purpose;
  • To know the third parties to whom your personal data has been transferred at home or abroad;
  • To request for the correction of personal data if it is incomplete or incorrectly processed and to ask that the process carried out in this context be notified to the third parties to whom personal data has been transmitted;
  • To request deletion or destruction of your personal data if the reasons for processing the same have ceased to exist although it has been processed in accordance with the Law numbered 6698 and other relevant laws, and to ask that the process carried out in this context be notified to the third parties to whom personal data has been transmitted;
  • To object to any unfavorable result suffered due to analysis of processed data exclusively by means of automatic systems; and
  • To demand compensation of your loss if you incur a loss due to illegal processing of your personal data.

 

You may access more detailed information on the processing of the personal data that you share with Yemeksepeti, through Yemeksepeti Personal Data Protection and Privacy Policy (PDP) from our home page.

 

As personal data subject, you may submit your requests about your rights to [email protected] in accordance with Yemeksepeti Personal Data Protection and Confidentiality Policy. Applications that do not meet the criteria determined by the Personal Data Protection Authority under the respective legislation will not be taken into consideration unless additional information to be requested from you is completed in order for them to meet the criteria.

 

According to the nature of the request, Yemeksepeti will conclude the request free of charge as soon as possible but in no later than thirty days. However, we would like to remind that in case any additional costs arise from the fulfillment of your requests, the fee in the tariff determined by the Personal Data Protection Authority may be charged.

 

Yemeksepeti reserves its right to unilaterally update this Information Text in case any business requirements or legal requirements arise. We recommend you to regularly visit our home page to access the latest version of this text.

 

 

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